{"id":12015,"date":"2025-10-02T16:31:47","date_gmt":"2025-10-02T13:31:47","guid":{"rendered":"https:\/\/mediabranch.gr\/?p=12015"},"modified":"2025-10-02T16:34:57","modified_gmt":"2025-10-02T13:34:57","slug":"to-1-tois-ekato-ton-eshops-poy-spane-to-fragma-apo-tis-50000-euro-stis-500000-euro-poliseis","status":"publish","type":"post","link":"https:\/\/mediabranch.gr\/en\/blog\/to-1-tois-ekato-ton-eshops-poy-spane-to-fragma-apo-tis-50000-euro-stis-500000-euro-poliseis\/","title":{"rendered":"The 1% of Eshops That Break the Barrier: From \u20ac50,000 to \u20ac500,000 in Sales"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>There are thousands of online stores operating in Greece. Most remain limited to turnovers of up to \u20ac100,000 per year, while a small percentage, the famous <strong>1%, <\/strong>manages to overcome the \u20ac500,000 barrier.<\/p>\n\n\n\n<p>Have you ever wondered what makes this 1% different?<br>It&#039;s not always the product, nor the &quot;unique idea&quot;. The secret lies in the <strong>systematic application of optimization practices<\/strong>, in strategy and in mindset. It&#039;s dozens of small steps that accumulate and lead to explosive growth.<\/p>\n\n\n\n<p>Below we will analyze <strong>How you too can transform your eshop from a small 50K store into a 500K+ business<\/strong>, following the example of 1%.<\/p>\n\n\n<style>.kb-image12015_71dfee-e9.kb-image-is-ratio-size, .kb-image12015_71dfee-e9 .kb-image-is-ratio-size{max-width:400px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image12015_71dfee-e9.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image12015_71dfee-e9 .kb-image-is-ratio-size{align-self:unset;}.kb-image12015_71dfee-e9 figure{max-width:400px;}.kb-image12015_71dfee-e9 .image-is-svg, .kb-image12015_71dfee-e9 .image-is-svg img{width:100%;}.kb-image12015_71dfee-e9:not(.kb-image-is-ratio-size) .kb-img, .kb-image12015_71dfee-e9.kb-image-is-ratio-size{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);}.kb-image12015_71dfee-e9 .kb-image-has-overlay:after{opacity:0.3;}.kb-image12015_71dfee-e9 img.kb-img, .kb-image12015_71dfee-e9 .kb-img img{-webkit-mask-image:url(https:\/\/mediabranch.gr\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);mask-image:url(https:\/\/mediabranch.gr\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);-webkit-mask-size:auto;mask-size:auto;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-position:center;mask-position:center;}<\/style>\n<div class=\"wp-block-kadence-image kb-image12015_71dfee-e9\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/checkout-to-simeio-pou-kerdizete-i-chanete-ton-pelati-58459.jpg\" alt=\"\" class=\"kb-img wp-image-12063\" srcset=\"https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/checkout-to-simeio-pou-kerdizete-i-chanete-ton-pelati-58459.jpg 600w, https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/checkout-to-simeio-pou-kerdizete-i-chanete-ton-pelati-58459-300x300.jpg 300w, https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/checkout-to-simeio-pou-kerdizete-i-chanete-ton-pelati-58459-150x150.jpg 150w, https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/checkout-to-simeio-pou-kerdizete-i-chanete-ton-pelati-58459-12x12.jpg 12w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Checkout: The Point Where You Win or Lose the Customer<\/strong><\/h2>\n\n\n\n<p>Checkout is the most critical stage of any e-shop. You may have invested in SEO, advertising, and content, but if your customer is disappointed at the last minute, then everything is wasted.<\/p>\n\n\n\n<p>According to research by the Baymard Institute, the <strong>69.8% of baskets are abandoned<\/strong> before payment is completed. This means that seven out of ten customers who reach the checkout leave without making a purchase.<\/p>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#edf4fa\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Important Clarification<\/strong><br>The percentage of 69.8% is a global average, based on dozens of studies from Europe and the USA. In Greece, there are no corresponding extensive data, but the trend is the same, that is, in every e-shop, the majority of carts are abandoned. It does not mean that all stores have 69.8%, but that the problem is generalized.<\/p>\n<\/div><\/div>\n\n\n\n<p><br><strong>What do 1% eshops do differently:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>One<\/strong><strong>-page<\/strong><strong> checkout<\/strong>: Everything on one page: details, payment, confirmation. Customers don&#039;t get tired.<\/li>\n\n\n\n<li><strong>Guest<\/strong><strong> checkout<\/strong>: Purchases are allowed without mandatory registration and account creation. This reduces friction, i.e. the obstacles and delays that discourage them from completing the order.<\/li>\n\n\n\n<li><strong>Express<\/strong><strong> payments<\/strong>: Integrate wallets or save cards for one-click purchases.<\/li>\n\n\n\n<li><strong>Psychological triggers<\/strong>: Progress bars, trust badges and clear cost disclosures enhance trust.<br><br><\/li>\n<\/ul>\n\n\n\n<p><strong>Common mistakes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mandatory account creation.<\/li>\n\n\n\n<li>Complex forms with many fields.<\/li>\n\n\n\n<li>Limited payment methods.<\/li>\n\n\n\n<li>Checkout that is not mobile-friendly.<br><br><\/li>\n<\/ul>\n\n\n\n<p><strong>Example<\/strong><br>A fashion eshop in Europe, with a turnover of approximately \u20ac80,000, added <strong>one-page checkout<\/strong> and express payments. Within 6 months, abandonment fell from 68% to 52%, raising its turnover to \u20ac120,000 without an increase in the advertising budget.<\/p>\n\n\n\n<p><strong>You don&#039;t need more traffic. You need a checkout that converts visitors into customers.<\/strong><br><br><\/p>\n\n\n<style>.kb-image12015_e91236-cb.kb-image-is-ratio-size, .kb-image12015_e91236-cb .kb-image-is-ratio-size{max-width:400px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image12015_e91236-cb.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image12015_e91236-cb .kb-image-is-ratio-size{align-self:unset;}.kb-image12015_e91236-cb figure{max-width:400px;}.kb-image12015_e91236-cb .image-is-svg, .kb-image12015_e91236-cb .image-is-svg img{width:100%;}.kb-image12015_e91236-cb:not(.kb-image-is-ratio-size) .kb-img, .kb-image12015_e91236-cb.kb-image-is-ratio-size{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);}.kb-image12015_e91236-cb .kb-image-has-overlay:after{opacity:0.3;}.kb-image12015_e91236-cb img.kb-img, .kb-image12015_e91236-cb .kb-img img{-webkit-mask-image:url(https:\/\/mediabranch.gr\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);mask-image:url(https:\/\/mediabranch.gr\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);-webkit-mask-size:auto;mask-size:auto;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-position:center;mask-position:center;}<\/style>\n<div class=\"wp-block-kadence-image kb-image12015_e91236-cb\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/proiontikoi-titloi-pou-poulane-apo-to-seo-sta-micro-copy-details-58646.jpg\" alt=\"\" class=\"kb-img wp-image-12067\" srcset=\"https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/proiontikoi-titloi-pou-poulane-apo-to-seo-sta-micro-copy-details-58646.jpg 600w, https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/proiontikoi-titloi-pou-poulane-apo-to-seo-sta-micro-copy-details-58646-300x300.jpg 300w, https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/proiontikoi-titloi-pou-poulane-apo-to-seo-sta-micro-copy-details-58646-150x150.jpg 150w, https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/proiontikoi-titloi-pou-poulane-apo-to-seo-sta-micro-copy-details-58646-12x12.jpg 12w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Product Titles That Sell. From SEO to Micro-Copy Details<\/strong><\/h2>\n\n\n\n<p>Many eshops underestimate the importance of product titles and descriptions. A title like \u201cK123 Dress\u201d tells nothing to the customer, nor does it help search engines. 1% eshops use data-driven descriptions that improve SEO and increase sales.<\/p>\n\n\n\n<p><strong>What do they do differently:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Clear categorization<\/strong>: \u201cLong Pastel Yellow Dress \u2013 Summer 2025\u201d instead of \u201cDress K123 yellow\u201d.<\/li>\n\n\n\n<li><strong>Keywords that users search for<\/strong>: They are drawn from Google Trends and SEO tools.<\/li>\n\n\n\n<li><strong>Micro<\/strong><strong>-copy<\/strong><strong> who answers questions<\/strong>: \u201cComfortable for all day\u201d, \u201cEasy to wash\u201d.<\/li>\n\n\n\n<li><strong>Structured data (schema markup)<\/strong>: Products appear more attractive on Google.<br><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-theme-palette-8-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Important Clarification<\/strong><br>According to Google, optimized product titles can increase CTR by up to 20-30%. This is true internationally, but in Greece we also see similar results in eshops that work with SEO data.<\/p>\n<\/div><\/div>\n\n\n\n<p><br><strong>Common mistakes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Titles full of codes.<\/li>\n\n\n\n<li>Descriptions without informational value.<\/li>\n\n\n\n<li>Copying texts from suppliers (duplicate content: SEO problem, low differentiation, reduced CTR, low reliability).<br><br><\/li>\n<\/ul>\n\n\n\n<p><strong>Example<\/strong><\/p>\n\n\n\n<p>In a women&#039;s clothing e-shop, changing titles like &quot;Dress 554 black&quot; to titles like &quot;Long Black Cotton Dress - Spring 2025&quot; increased organic traffic by 40% in 5 months.<br><br><\/p>\n\n\n<style>.kb-image12015_46bfbe-a9.kb-image-is-ratio-size, .kb-image12015_46bfbe-a9 .kb-image-is-ratio-size{max-width:400px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image12015_46bfbe-a9.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image12015_46bfbe-a9 .kb-image-is-ratio-size{align-self:unset;}.kb-image12015_46bfbe-a9 figure{max-width:400px;}.kb-image12015_46bfbe-a9 .image-is-svg, .kb-image12015_46bfbe-a9 .image-is-svg img{width:100%;}.kb-image12015_46bfbe-a9:not(.kb-image-is-ratio-size) .kb-img, .kb-image12015_46bfbe-a9.kb-image-is-ratio-size{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);}.kb-image12015_46bfbe-a9 .kb-image-has-overlay:after{opacity:0.3;}.kb-image12015_46bfbe-a9 img.kb-img, .kb-image12015_46bfbe-a9 .kb-img img{-webkit-mask-image:url(https:\/\/mediabranch.gr\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);mask-image:url(https:\/\/mediabranch.gr\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);-webkit-mask-size:auto;mask-size:auto;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-position:center;mask-position:center;}<\/style>\n<div class=\"wp-block-kadence-image kb-image12015_46bfbe-a9\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/crm-kai-automations-ochi-aplos-newsletter-55125.jpg\" alt=\"\" class=\"kb-img wp-image-12071\" srcset=\"https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/crm-kai-automations-ochi-aplos-newsletter-55125.jpg 600w, https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/crm-kai-automations-ochi-aplos-newsletter-55125-300x300.jpg 300w, https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/crm-kai-automations-ochi-aplos-newsletter-55125-150x150.jpg 150w, https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/crm-kai-automations-ochi-aplos-newsletter-55125-12x12.jpg 12w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>CRM and Automations: Not Just Newsletters<\/strong><\/h2>\n\n\n\n<p>Most e-shop owners send out occasional newsletters. However, 1% uses CRM and automations that \u201cwork\u201d in the background.<\/p>\n\n\n\n<p><strong>What do they do differently:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Abandoned cart series:<\/strong> 2-3 emails with tiered incentives (e.g. discount coupon in the third email).<\/li>\n\n\n\n<li><strong>Post-purchase communication<\/strong><strong>-purchase<\/strong><strong> follow<\/strong><strong>-up<\/strong><strong>):<\/strong> Thank you email and suggestion of related products.<\/li>\n\n\n\n<li><strong>Reactivation campaigns (Win<\/strong><strong>-back<\/strong><strong> campaigns<\/strong><strong>):<\/strong> Messages to customers who haven&#039;t purchased for 60+ days.<\/li>\n\n\n\n<li><strong>Personalization:<\/strong> Emails based on previous purchasing behavior.<br><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-theme-palette-8-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Important Clarification<\/strong><br>Research shows that abandoned cart emails have a medium <strong>open rate 40%+<\/strong> and conversion rate up to 10%. In Greece, these numbers are lower, but the profit remains huge for any eshop that implements such flows.<\/p>\n<\/div><\/div>\n\n\n\n<p><br><strong>Common mistakes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mass newsletters without segmentation.<\/li>\n\n\n\n<li>Lack of automation.<\/li>\n\n\n\n<li>No strategy for win-back.<br><br><\/li>\n<\/ul>\n\n\n\n<p><strong>Example<\/strong><\/p>\n\n\n\n<p>In a cosmetics e-shop, an abandoned cart flow increased monthly turnover by 18%.<br><br><\/p>\n\n\n<style>.kb-image12015_7e189e-6f.kb-image-is-ratio-size, .kb-image12015_7e189e-6f .kb-image-is-ratio-size{max-width:400px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image12015_7e189e-6f.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image12015_7e189e-6f .kb-image-is-ratio-size{align-self:unset;}.kb-image12015_7e189e-6f figure{max-width:400px;}.kb-image12015_7e189e-6f .image-is-svg, .kb-image12015_7e189e-6f .image-is-svg img{width:100%;}.kb-image12015_7e189e-6f:not(.kb-image-is-ratio-size) .kb-img, .kb-image12015_7e189e-6f.kb-image-is-ratio-size{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);}.kb-image12015_7e189e-6f .kb-image-has-overlay:after{opacity:0.3;}.kb-image12015_7e189e-6f img.kb-img, .kb-image12015_7e189e-6f .kb-img img{-webkit-mask-image:url(https:\/\/mediabranch.gr\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);mask-image:url(https:\/\/mediabranch.gr\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);-webkit-mask-size:auto;mask-size:auto;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-position:center;mask-position:center;}<\/style>\n<div class=\"wp-block-kadence-image kb-image12015_7e189e-6f\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/proigmena-analytics-ti-yparchei-pera-apo-to-google-analytics-56458.jpg\" alt=\"\" class=\"kb-img wp-image-12073\" srcset=\"https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/proigmena-analytics-ti-yparchei-pera-apo-to-google-analytics-56458.jpg 600w, https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/proigmena-analytics-ti-yparchei-pera-apo-to-google-analytics-56458-300x300.jpg 300w, https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/proigmena-analytics-ti-yparchei-pera-apo-to-google-analytics-56458-150x150.jpg 150w, https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/proigmena-analytics-ti-yparchei-pera-apo-to-google-analytics-56458-12x12.jpg 12w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Advanced Analytics: What&#039;s Beyond Google Analytics<\/strong><\/h2>\n\n\n\n<p>The basic Google Analytics \u201csales per day\u201d report isn\u2019t enough. 1% looks much deeper.<\/p>\n\n\n\n<p><strong>What do they do differently:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Heatmaps<\/strong><strong> and session<\/strong><strong> recordings<\/strong>: They understand where the user gets stuck.<\/li>\n\n\n\n<li><strong>Cohort<\/strong><strong> analysis<\/strong>: They study how many customers return per month.<\/li>\n\n\n\n<li><strong>Conversion tracking at all steps<\/strong>: From add-to-cart to checkout-start.<\/li>\n\n\n\n<li><strong>CLV (Customer Lifetime Value) Calculation<\/strong>: They know the value of each customer.<br><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-theme-palette-8-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Important Clarification<\/strong><br>Studies show that e-shops that measure CLV invest more effectively in marketing and have <strong>up to 25% higher profits<\/strong> in the long term.<\/p>\n<\/div><\/div>\n\n\n\n<p><br><strong>Common mistakes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focus only on daily sales.<\/li>\n\n\n\n<li>Absence of monitoring in intermediate steps.<\/li>\n\n\n\n<li>No insight into customer value in the long term.<br><br><\/li>\n<\/ul>\n\n\n\n<p><strong>Example<\/strong><\/p>\n\n\n\n<p>A Greek electronics e-shop increased its ROI by 22% in one year after introducing CLV and stopping chasing only short-term campaigns.<br><br><\/p>\n\n\n<style>.kb-image12015_184119-76.kb-image-is-ratio-size, .kb-image12015_184119-76 .kb-image-is-ratio-size{max-width:400px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image12015_184119-76.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image12015_184119-76 .kb-image-is-ratio-size{align-self:unset;}.kb-image12015_184119-76 figure{max-width:400px;}.kb-image12015_184119-76 .image-is-svg, .kb-image12015_184119-76 .image-is-svg img{width:100%;}.kb-image12015_184119-76:not(.kb-image-is-ratio-size) .kb-img, .kb-image12015_184119-76.kb-image-is-ratio-size{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);}.kb-image12015_184119-76 .kb-image-has-overlay:after{opacity:0.3;}.kb-image12015_184119-76 img.kb-img, .kb-image12015_184119-76 .kb-img img{-webkit-mask-image:url(https:\/\/mediabranch.gr\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);mask-image:url(https:\/\/mediabranch.gr\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);-webkit-mask-size:auto;mask-size:auto;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-position:center;mask-position:center;}<\/style>\n<div class=\"wp-block-kadence-image kb-image12015_184119-76\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/content-pou-den-antigrafetai-87625.jpg\" alt=\"\" class=\"kb-img wp-image-12075\" srcset=\"https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/content-pou-den-antigrafetai-87625.jpg 600w, https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/content-pou-den-antigrafetai-87625-300x300.jpg 300w, https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/content-pou-den-antigrafetai-87625-150x150.jpg 150w, https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/content-pou-den-antigrafetai-87625-12x12.jpg 12w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Content That Is Not Copied<\/strong><\/h2>\n\n\n\n<p>Stock photos and generic SEO articles don&#039;t make the customer remember your brand. They make you look the same as everyone else. The few eshops that stand out invest in authentic content, their own images, their own texts, real experiences. This is how they gain trust and build a loyal audience.<\/p>\n\n\n\n<p><strong>What do they do differently:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unique product photography <\/strong>with a consistent aesthetic.<\/li>\n\n\n\n<li><strong>User-generated content<\/strong> from customers.<\/li>\n\n\n\n<li><strong>User guides (how-to)<\/strong> and storytelling.<\/li>\n\n\n\n<li><strong>Short videos<\/strong> for social and landing pages.<br><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-theme-palette-8-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Important Clarification<\/strong><br>Research shows that customers trust 2.4 times more the <strong>UGC (User-Generated Content)<\/strong> in relation to content produced by the company itself.<\/p>\n<\/div><\/div>\n\n\n\n<p><br><strong>Common mistakes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use of stock photos.<\/li>\n\n\n\n<li>Content that doesn&#039;t provide value.<\/li>\n\n\n\n<li>Lack of consistency in style.<br><br><\/li>\n<\/ul>\n\n\n\n<p><strong>Example<\/strong><\/p>\n\n\n\n<p>An e-shop selling fitness equipment that asked its customers to upload photos with the hashtag #homeworkout saw up to 35% increase in engagement and 18% more sales within the first month.<br><br><\/p>\n\n\n<style>.kb-image12015_af4e28-c7.kb-image-is-ratio-size, .kb-image12015_af4e28-c7 .kb-image-is-ratio-size{max-width:400px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image12015_af4e28-c7.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image12015_af4e28-c7 .kb-image-is-ratio-size{align-self:unset;}.kb-image12015_af4e28-c7 figure{max-width:400px;}.kb-image12015_af4e28-c7 .image-is-svg, .kb-image12015_af4e28-c7 .image-is-svg img{width:100%;}.kb-image12015_af4e28-c7:not(.kb-image-is-ratio-size) .kb-img, .kb-image12015_af4e28-c7.kb-image-is-ratio-size{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);}.kb-image12015_af4e28-c7 .kb-image-has-overlay:after{opacity:0.3;}.kb-image12015_af4e28-c7 img.kb-img, .kb-image12015_af4e28-c7 .kb-img img{-webkit-mask-image:url(https:\/\/mediabranch.gr\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);mask-image:url(https:\/\/mediabranch.gr\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);-webkit-mask-size:auto;mask-size:auto;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-position:center;mask-position:center;}<\/style>\n<div class=\"wp-block-kadence-image kb-image12015_af4e28-c7\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/performance-kai-hosting-57717.jpg\" alt=\"\" class=\"kb-img wp-image-12078\" srcset=\"https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/performance-kai-hosting-57717.jpg 600w, https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/performance-kai-hosting-57717-300x300.jpg 300w, https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/performance-kai-hosting-57717-150x150.jpg 150w, https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/performance-kai-hosting-57717-12x12.jpg 12w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Performance and Hosting: The Secret Basis of Success<\/strong><\/h2>\n\n\n\n<p>Loading speed and hosting reliability are not \u201cluxuries.\u201d They are the foundation of every successful eshop.<\/p>\n\n\n\n<p><strong>What do they do differently:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Modern web server<\/strong> (NGINX or LiteSpeed): optimal request management.<\/li>\n\n\n\n<li><strong>Modern PHP version with OPcache<\/strong>: increased speed for WordPress\/WooCommerce and other CMS.<\/li>\n\n\n\n<li><strong>Object caching (Redis\/Memcached)<\/strong>: reduces the load on the base.<\/li>\n\n\n\n<li><strong>Full-page caching<\/strong><strong>:<\/strong> with proper WooCommerce compatibility.<\/li>\n\n\n\n<li><strong>CDN:<\/strong> for global content distribution.<\/li>\n\n\n\n<li><strong>WebP images + lazy loading<\/strong>: lighter images that load only when needed, for a faster user experience.<br><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-theme-palette-8-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Important Clarification<\/strong><br>According to Google, every <strong>1 second delay in loading<\/strong> can reduce conversions by 71%3T. In practice, a difference of 2-3 seconds equates to thousands of euros in lost sales.<\/p>\n<\/div><\/div>\n\n\n\n<p><br><br><strong>Common mistakes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shared hosting with limited resources.<\/li>\n\n\n\n<li>Use of heavy themes\/plugins.<\/li>\n\n\n\n<li>Indifference to mobile speed.<\/li>\n\n\n\n<li>Lack of proper image optimization.<\/li>\n\n\n\n<li>Absence of caching mechanisms.<br><br><\/li>\n<\/ul>\n\n\n<style>.kb-image12015_d771bd-14.kb-image-is-ratio-size, .kb-image12015_d771bd-14 .kb-image-is-ratio-size{max-width:400px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image12015_d771bd-14.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image12015_d771bd-14 .kb-image-is-ratio-size{align-self:unset;}.kb-image12015_d771bd-14 figure{max-width:400px;}.kb-image12015_d771bd-14 .image-is-svg, .kb-image12015_d771bd-14 .image-is-svg img{width:100%;}.kb-image12015_d771bd-14:not(.kb-image-is-ratio-size) .kb-img, .kb-image12015_d771bd-14.kb-image-is-ratio-size{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);}.kb-image12015_d771bd-14 .kb-image-has-overlay:after{opacity:0.3;}.kb-image12015_d771bd-14 img.kb-img, .kb-image12015_d771bd-14 .kb-img img{-webkit-mask-image:url(https:\/\/mediabranch.gr\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);mask-image:url(https:\/\/mediabranch.gr\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);-webkit-mask-size:auto;mask-size:auto;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-position:center;mask-position:center;}<\/style>\n<div class=\"wp-block-kadence-image kb-image12015_d771bd-14\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/nootropia-synechous-veltiosis-to-mystiko-tou-1-tois-ekato-897595.jpg\" alt=\"\" class=\"kb-img wp-image-12081\" srcset=\"https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/nootropia-synechous-veltiosis-to-mystiko-tou-1-tois-ekato-897595.jpg 600w, https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/nootropia-synechous-veltiosis-to-mystiko-tou-1-tois-ekato-897595-300x300.jpg 300w, https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/nootropia-synechous-veltiosis-to-mystiko-tou-1-tois-ekato-897595-150x150.jpg 150w, https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/nootropia-synechous-veltiosis-to-mystiko-tou-1-tois-ekato-897595-12x12.jpg 12w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Continuous Improvement Mindset: The Secret of 1%<\/strong><\/h2>\n\n\n\n<p>The 1% of eshops does not consider anything \u201cfinished.\u201d They have a mindset of continuous improvement: they test, measure, correct.<\/p>\n\n\n\n<p><strong>What do they do differently:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A<\/strong><strong>\/B<\/strong><strong> testing<\/strong>: Testing different layouts, CTAs, offers.<\/li>\n\n\n\n<li><strong>Experiments in prices and bundles<\/strong>: Analyze which pricing strategy or product combination brings in more sales.<\/li>\n\n\n\n<li><strong>UX testing with real users<\/strong>: Observing how they move around the e-shop and identifying points that cause difficulty or abandonment.<br><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-theme-palette-8-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Important Clarification<\/strong><br>Studies show that e-shops that implement systematic A\/B testing have <strong>up to 50% higher <\/strong><strong>conversion<\/strong><strong> rates<\/strong> from those that do not apply testing.<\/p>\n<\/div><\/div>\n\n\n\n<p><br><br><strong>Common mistakes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zero tests.<\/li>\n\n\n\n<li>Changes \u201cby eye\u201d without data.<\/li>\n\n\n\n<li>Lack of improvement mentality in the team.<br><br><\/li>\n<\/ul>\n\n\n\n<p><strong>Example<\/strong><\/p>\n\n\n\n<p>An e-shop changed the color of the checkout button from gray to green and saw a 11% increase in sales in just two weeks.<br><br><\/p>\n\n\n<style>.kb-image12015_0835c9-2c.kb-image-is-ratio-size, .kb-image12015_0835c9-2c .kb-image-is-ratio-size{max-width:400px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image12015_0835c9-2c.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image12015_0835c9-2c .kb-image-is-ratio-size{align-self:unset;}.kb-image12015_0835c9-2c figure{max-width:400px;}.kb-image12015_0835c9-2c .image-is-svg, .kb-image12015_0835c9-2c .image-is-svg img{width:100%;}.kb-image12015_0835c9-2c:not(.kb-image-is-ratio-size) .kb-img, .kb-image12015_0835c9-2c.kb-image-is-ratio-size{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);}.kb-image12015_0835c9-2c .kb-image-has-overlay:after{opacity:0.3;}.kb-image12015_0835c9-2c img.kb-img, .kb-image12015_0835c9-2c .kb-img img{-webkit-mask-image:url(https:\/\/mediabranch.gr\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);mask-image:url(https:\/\/mediabranch.gr\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);-webkit-mask-size:auto;mask-size:auto;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-position:center;mask-position:center;}<\/style>\n<div class=\"wp-block-kadence-image kb-image12015_0835c9-2c\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/to-1-tois-ekato-den-vasizetai-mono-se-diafimiseis-890755.jpg\" alt=\"\" class=\"kb-img wp-image-12084\" srcset=\"https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/to-1-tois-ekato-den-vasizetai-mono-se-diafimiseis-890755.jpg 600w, https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/to-1-tois-ekato-den-vasizetai-mono-se-diafimiseis-890755-300x300.jpg 300w, https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/to-1-tois-ekato-den-vasizetai-mono-se-diafimiseis-890755-150x150.jpg 150w, https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/to-1-tois-ekato-den-vasizetai-mono-se-diafimiseis-890755-12x12.jpg 12w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1% Doesn&#039;t Just Rely on Ads, It Builds an Organic Growth Strategy<\/strong><\/h2>\n\n\n\n<p>Most e-shops, when they want to increase their turnover, follow the simplest path: they spend more money on advertising.<br>However, 1% knows that campaigns are only the \u201cfuel\u201d and not the vehicle. For real growth to occur, a comprehensive growth framework is needed that does not depend solely on budget.<\/p>\n\n\n\n<p><strong>What do eshops do differently?<\/strong><strong> of 1%:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>They combine ads with organic traffic<\/strong><strong>:<\/strong> They invest in SEO, content, and communities that bring in customers at a lower cost of acquisition (CAC).<\/li>\n\n\n\n<li><strong>They build a brand<\/strong><strong> which remains unforgettable:<\/strong> storytelling, user-generated content, consistency in image and messages.<\/li>\n\n\n\n<li><strong>They measure CLV<\/strong><strong> and invest in retention<\/strong><strong>:<\/strong> They know that the biggest profits come from customers who return again and again.<\/li>\n\n\n\n<li><strong>They differentiate the channels:<\/strong> Google, Meta, TikTok, email marketing, affiliate marketing, PR, partnerships. They don&#039;t let their survival depend on one platform.<\/li>\n\n\n\n<li><strong>They invest heavily in email<\/strong><strong> marketing<\/strong><strong>:<\/strong> the most efficient retention channel and the only one that truly belongs to the business.<\/li>\n\n\n\n<li><strong>They build communities<\/strong><strong> around the brand<\/strong><strong>:<\/strong> groups on social media, loyalty &amp; referral programs that bring word of mouth.<\/li>\n\n\n\n<li><strong>They produce original video<\/strong><strong> &amp; shorts<\/strong><strong>-form<\/strong><strong> content:<\/strong> Reels, TikTok, YouTube Shorts that bring organic reach and engagement.<\/li>\n\n\n\n<li><strong>They build excellent eshops with modern tools:<\/strong> fast, secure, with mobile-first UX and scaling capabilities. A properly structured store is the core of any growth strategy.<br><br><\/li>\n<\/ul>\n\n\n\n<p><strong>Common mistakes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>100% dependency on Facebook\/Instagram\/Google Ads.<\/li>\n\n\n\n<li>No strategy for organic growth (SEO, content, UGC).<\/li>\n\n\n\n<li>Absence of clear brand positioning.<\/li>\n\n\n\n<li>Underestimation of the technical basis of the eshop (slow, difficult to use, outdated sites).<br><br><\/li>\n<\/ul>\n\n\n\n<p><strong>Example:<\/strong><br>An e-shop with an advertising budget of \u20ac5,000 per month had a turnover of approximately \u20ac40,000\/month. With a content production strategy and an upgrade to modern cloud hosting, within 12 months it reached \u20ac65,000\/month with the same budget.<\/p>\n\n\n\n<p><strong>What was implemented:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SEO optimized blog with articles that answered real customer searches.<\/li>\n\n\n\n<li>Optimized product titles and descriptions with keywords that increased organic traffic.<\/li>\n\n\n\n<li>UGC campaigns on Instagram, where customers themselves uploaded photos of the products using branded hashtags, boosting credibility and engagement.<\/li>\n\n\n\n<li>Upgrade to modern cloud hosting, which improved the speed and stability of the eshop.<\/li>\n<\/ul>\n\n\n\n<p><strong>Result:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>35% of total revenue now came from organic channels (SEO, content, UGC) instead of paid advertising.<\/li>\n<\/ul>\n\n\n\n<p>Organic growth is not a &quot;luxury&quot;, it is what gives real value, durability and long-term stability to the brand.<\/p>\n\n\n<style>.kb-image12015_d6942f-1e.kb-image-is-ratio-size, .kb-image12015_d6942f-1e .kb-image-is-ratio-size{max-width:400px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image12015_d6942f-1e.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image12015_d6942f-1e .kb-image-is-ratio-size{align-self:unset;}.kb-image12015_d6942f-1e figure{max-width:400px;}.kb-image12015_d6942f-1e .image-is-svg, .kb-image12015_d6942f-1e .image-is-svg img{width:100%;}.kb-image12015_d6942f-1e:not(.kb-image-is-ratio-size) .kb-img, .kb-image12015_d6942f-1e.kb-image-is-ratio-size{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);}.kb-image12015_d6942f-1e .kb-image-has-overlay:after{opacity:0.3;}.kb-image12015_d6942f-1e img.kb-img, .kb-image12015_d6942f-1e .kb-img img{-webkit-mask-image:url(https:\/\/mediabranch.gr\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);mask-image:url(https:\/\/mediabranch.gr\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);-webkit-mask-size:auto;mask-size:auto;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-position:center;mask-position:center;}<\/style>\n<div class=\"wp-block-kadence-image kb-image12015_d6942f-1e\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/to-parochimeno-design-tou-eshop-ginetai-empodio-stin-anaptyxi-547526.jpg\" alt=\"\" class=\"kb-img wp-image-12086\" srcset=\"https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/to-parochimeno-design-tou-eshop-ginetai-empodio-stin-anaptyxi-547526.jpg 600w, https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/to-parochimeno-design-tou-eshop-ginetai-empodio-stin-anaptyxi-547526-300x300.jpg 300w, https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/to-parochimeno-design-tou-eshop-ginetai-empodio-stin-anaptyxi-547526-150x150.jpg 150w, https:\/\/mediabranch.gr\/wp-content\/uploads\/2025\/10\/to-parochimeno-design-tou-eshop-ginetai-empodio-stin-anaptyxi-547526-12x12.jpg 12w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Outdated Eshop Design Becomes an Obstacle to Growth<\/strong><\/h2>\n\n\n\n<p><strong>The design<\/strong><strong> of an eshop<\/strong><strong> It is not a static project. It is a living organism that needs constant evolution.<\/strong> The aesthetics, layouts and user experience (UX) must be refreshed, otherwise the site looks stagnant and tires the audience. And when the audience tires, then they stop interacting with the brand, reduce their purchases and turn to competitors that seem fresher and more up-to-date.<\/p>\n\n\n\n<p>Refreshing is not about changing colors or a few icons. It is a strategic move that should take into account:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>New usage habits<\/strong> (mobile-first, social commerce, voice search).<\/li>\n\n\n\n<li><strong>Modern presentation tools<\/strong> (video showcases, AR previews, interactive galleries).<\/li>\n\n\n\n<li><strong>Design that creates freshness and energy<\/strong> and conveys the message that the brand is constantly evolving.<\/li>\n<\/ul>\n\n\n\n<p>An e-shop with an outdated design acts as a brake. An e-shop that is strategically renewed every 2-3 years acts as an accelerator.<br><br><\/p>\n\n\n\n<p><strong>Example:<\/strong><br>A fashion e-shop kept the same design for 4 years. Despite having stable traffic, the conversion rate dropped from 2.3% to 1.4%. After a redesign with a mobile-first approach and modern aesthetics, the conversion rate rose to 2.8% within 7 months. This change translated into additional <strong>+8,000\u20ac monthly turnover<\/strong>, without any increase in the advertising budget.<\/p>\n\n\n\n<p>Every month with an outdated design is a step back in growth, the audience gets tired, the competition advances, the damage from lost sales becomes greater, trust decreases and more customers turn to fresher brands. Fresh brands attract customers because they offer a better user experience, modern aesthetics and the feeling that they are evolving with the needs of the market. A modern aesthetic eshop is not only a reward for the customer who supports it, it is also a reason to feel proud of their choice.<br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Decision That Changes Everything<\/h2>\n\n\n\n<p>Going from \u20ac50,000 to \u20ac500,000 is never a coincidence. It doesn\u2019t come from a \u201cmagic\u201d campaign or a viral product, but from dozens of small, strategic improvements that accumulate and create explosive growth.<\/p>\n\n\n\n<p>The 1% of eshops doesn&#039;t do more. It does the right things consistently. It continuously optimizes the checkout, deeply understands its customers, invests in content that stands out, and builds a strategy that stands the test of time.<\/p>\n\n\n\n<p>If you want your own eshop to belong to this 1%, the solution is not to spend more, but to set up an ecosystem that works in your favor with a technical foundation, automation, data analysis and above all a mindset of continuous improvement.<\/p>\n\n\n\n<p>So the question is not whether you will reach 1%, but <strong>when will you decide to start the journey that will take you there?<\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.kb-row-layout-id12015_bd87b4-88 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id12015_bd87b4-88 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id12015_bd87b4-88 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id12015_bd87b4-88 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id12015_bd87b4-88 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id12015_bd87b4-88 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id12015_bd87b4-88 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column12015_e1d673-ac > .kt-inside-inner-col,.kadence-column12015_e1d673-ac > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column12015_e1d673-ac > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column12015_e1d673-ac > .kt-inside-inner-col{flex-direction:column;}.kadence-column12015_e1d673-ac > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column12015_e1d673-ac > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column12015_e1d673-ac{position:relative;}@media all and (max-width: 1024px){.kadence-column12015_e1d673-ac > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column12015_e1d673-ac > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column12015_e1d673-ac\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading12015_c6166a-e4, .wp-block-kadence-advancedheading.kt-adv-heading12015_c6166a-e4[data-kb-block=\"kb-adv-heading12015_c6166a-e4\"]{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading12015_c6166a-e4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading12015_c6166a-e4[data-kb-block=\"kb-adv-heading12015_c6166a-e4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading12015_c6166a-e4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading12015_c6166a-e4\">FAQ \u2013 Frequently Asked Questions<\/h2>\n\n\n<style>.kt-accordion-id12015_284ab2-86 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id12015_284ab2-86 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id12015_284ab2-86 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;font-size:20px;color:#444444;padding-top:14px;padding-right:16px;padding-bottom:14px;padding-left:16px;}.kt-accordion-id12015_284ab2-86:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id12015_284ab2-86:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id12015_284ab2-86:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id12015_284ab2-86:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id12015_284ab2-86:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id12015_284ab2-86 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id12015_284ab2-86 .kt-blocks-accordion-header:focus-visible{color:#444444;background:#ffffff;border-top-color:#d4d4d4;border-top-style:solid;border-right-color:#d4d4d4;border-right-style:solid;border-bottom-color:#d4d4d4;border-bottom-style:solid;border-left-color:#d4d4d4;border-left-style:solid;}.kt-accordion-id12015_284ab2-86:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id12015_284ab2-86:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id12015_284ab2-86:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id12015_284ab2-86:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id12015_284ab2-86:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id12015_284ab2-86:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id12015_284ab2-86:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id12015_284ab2-86:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id12015_284ab2-86:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id12015_284ab2-86:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id12015_284ab2-86 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id12015_284ab2-86 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:#444444;background:#ffffff;border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}.kt-accordion-id12015_284ab2-86:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id12015_284ab2-86:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id12015_284ab2-86:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id12015_284ab2-86:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id12015_284ab2-86:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}@media all and (max-width: 1024px){.kt-accordion-id12015_284ab2-86 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id12015_284ab2-86 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;}}@media all and (max-width: 1024px){.kt-accordion-id12015_284ab2-86 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id12015_284ab2-86 .kt-blocks-accordion-header:focus-visible{border-top-color:#d4d4d4;border-top-style:solid;border-right-color:#d4d4d4;border-right-style:solid;border-bottom-color:#d4d4d4;border-bottom-style:solid;border-left-color:#d4d4d4;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id12015_284ab2-86 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id12015_284ab2-86 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id12015_284ab2-86 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id12015_284ab2-86 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id12015_284ab2-86 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}.kt-accordion-id12015_284ab2-86 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;}.kt-accordion-id12015_284ab2-86 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id12015_284ab2-86 .kt-blocks-accordion-header:focus-visible{border-top-color:#d4d4d4;border-top-style:solid;border-right-color:#d4d4d4;border-right-style:solid;border-bottom-color:#d4d4d4;border-bottom-style:solid;border-left-color:#d4d4d4;border-left-style:solid;}.kt-accordion-id12015_284ab2-86 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id12015_284ab2-86 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id12015_284ab2-86 kt-accordion-has-11-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane12015_4100c3-ba\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>How can I reduce the abandonment rate in my eshop?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.wp-block-kadence-advancedheading.kt-adv-heading12015_5bbd71-f8, .wp-block-kadence-advancedheading.kt-adv-heading12015_5bbd71-f8[data-kb-block=\"kb-adv-heading12015_5bbd71-f8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading12015_5bbd71-f8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading12015_5bbd71-f8[data-kb-block=\"kb-adv-heading12015_5bbd71-f8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading12015_5bbd71-f8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading12015_5bbd71-f8\">With one-page checkout, guest checkout, more payment methods and clear cost indication.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane12015_6f0516-7c\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>What is CLV and why is it important?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.wp-block-kadence-advancedheading.kt-adv-heading12015_ec7694-58, .wp-block-kadence-advancedheading.kt-adv-heading12015_ec7694-58[data-kb-block=\"kb-adv-heading12015_ec7694-58\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading12015_ec7694-58 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading12015_ec7694-58[data-kb-block=\"kb-adv-heading12015_ec7694-58\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading12015_ec7694-58 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading12015_ec7694-58\">Customer Lifetime Value shows how much you earn overall from each customer. It is critical for long-term growth.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane12015_39c18e-96\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>How much does loading speed affect sales?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.wp-block-kadence-advancedheading.kt-adv-heading12015_5ada57-f1, .wp-block-kadence-advancedheading.kt-adv-heading12015_5ada57-f1[data-kb-block=\"kb-adv-heading12015_5ada57-f1\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading12015_5ada57-f1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading12015_5ada57-f1[data-kb-block=\"kb-adv-heading12015_5ada57-f1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading12015_5ada57-f1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading12015_5ada57-f1\">Every 1 second of delay can reduce sales by 7%.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane12015_e1c5f2-cb\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>What is A\/B testing in an e-shop?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.wp-block-kadence-advancedheading.kt-adv-heading12015_d295d5-b0, .wp-block-kadence-advancedheading.kt-adv-heading12015_d295d5-b0[data-kb-block=\"kb-adv-heading12015_d295d5-b0\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading12015_d295d5-b0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading12015_d295d5-b0[data-kb-block=\"kb-adv-heading12015_d295d5-b0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading12015_d295d5-b0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading12015_d295d5-b0\">Testing two versions (e.g. different CTA) simultaneously to measure which one performs better.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane12015_139b60-2b\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>What is the biggest mistake that small eshops make?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.wp-block-kadence-advancedheading.kt-adv-heading12015_da933c-75, .wp-block-kadence-advancedheading.kt-adv-heading12015_da933c-75[data-kb-block=\"kb-adv-heading12015_da933c-75\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading12015_da933c-75 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading12015_da933c-75[data-kb-block=\"kb-adv-heading12015_da933c-75\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading12015_da933c-75 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading12015_da933c-75\">They focus on traffic instead of improving conversion rate.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-7 kt-pane12015_1c078e-3b\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong><strong>How often should I update the eshop design?<\/strong><\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.wp-block-kadence-advancedheading.kt-adv-heading12015_de097e-9b, .wp-block-kadence-advancedheading.kt-adv-heading12015_de097e-9b[data-kb-block=\"kb-adv-heading12015_de097e-9b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading12015_de097e-9b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading12015_de097e-9b[data-kb-block=\"kb-adv-heading12015_de097e-9b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading12015_de097e-9b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading12015_de097e-9b\">A complete design and UX refresh is recommended every 2-3 years. An outdated design tires the audience and reduces sales.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-8 kt-pane12015_69e69a-5b\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong><strong><strong>How can I increase my customer return rate?<\/strong><\/strong><\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.wp-block-kadence-advancedheading.kt-adv-heading12015_027bd9-9d, .wp-block-kadence-advancedheading.kt-adv-heading12015_027bd9-9d[data-kb-block=\"kb-adv-heading12015_027bd9-9d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading12015_027bd9-9d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading12015_027bd9-9d[data-kb-block=\"kb-adv-heading12015_027bd9-9d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading12015_027bd9-9d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading12015_027bd9-9d\">With strategic email marketing, loyalty and referral programs, personalized offers and proper win-back campaigns.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-9 kt-pane12015_66046c-5d\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong><strong><strong><strong>Do I really need a blog in my eshop?<\/strong><\/strong><\/strong><\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.wp-block-kadence-advancedheading.kt-adv-heading12015_e8557e-b2, .wp-block-kadence-advancedheading.kt-adv-heading12015_e8557e-b2[data-kb-block=\"kb-adv-heading12015_e8557e-b2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading12015_e8557e-b2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading12015_e8557e-b2[data-kb-block=\"kb-adv-heading12015_e8557e-b2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading12015_e8557e-b2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading12015_e8557e-b2\">Yes, an SEO optimized blog answers real customer searches, increases organic traffic, and strengthens brand trust.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-10 kt-pane12015_b47dba-d7\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong><strong><strong><strong><strong>What is UGC and why does it matter?<\/strong><\/strong><\/strong><\/strong><\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.wp-block-kadence-advancedheading.kt-adv-heading12015_681d92-21, .wp-block-kadence-advancedheading.kt-adv-heading12015_681d92-21[data-kb-block=\"kb-adv-heading12015_681d92-21\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading12015_681d92-21 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading12015_681d92-21[data-kb-block=\"kb-adv-heading12015_681d92-21\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading12015_681d92-21 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading12015_681d92-21\">User-Generated Content (content created by customers themselves) increases engagement, builds credibility and can bring up to 30% more sales.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-11 kt-pane12015_d61280-7c\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong><strong><strong><strong><strong><strong>Can I rely only on Facebook, Instagram and Google Ads?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.wp-block-kadence-advancedheading.kt-adv-heading12015_09aee4-82, .wp-block-kadence-advancedheading.kt-adv-heading12015_09aee4-82[data-kb-block=\"kb-adv-heading12015_09aee4-82\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading12015_09aee4-82 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading12015_09aee4-82[data-kb-block=\"kb-adv-heading12015_09aee4-82\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading12015_09aee4-82 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading12015_09aee4-82\">No. Platforms are constantly changing and costs are increasing. Sustainable growth comes from a combination of ads with organic growth (SEO, content, communities, email marketing).<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Whether you already have an e-shop that you want to take off, or you are now planning to create your first online store, the team at <strong>MediaBranch<\/strong> is here to guide you.<\/p>\n\n\n\n<p>With expertise in <strong>checkout optimization, CRM, email marketing, SEO, hosting and design<\/strong>, we offer you not just a functional eshop, but a complete development ecosystem.<\/p>\n\n\n\n<p>Take the next step today. <strong><a href=\"https:\/\/mediabranch.gr\/en\/epikoinonia\/\" data-type=\"page\" data-id=\"2131\">Contact us<\/a><\/strong> and let&#039;s build your own success story that will belong to 1%.<\/p>\n\n\n\n<p><\/p>\n<span class=\"kt-load-after-post\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Thousands of online stores operate in Greece. Most remain limited to turnovers of up to \u20ac100,000 per year, while a small percentage, the famous 1%, manages to\u2026<\/p>","protected":false},"author":4,"featured_media":12035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[87,55,118],"tags":[141,139,138,142,137,95,136,135,129,140],"class_list":["post-12015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ilektroniko-katastima","category-digital-marketing","category-epicheiriseis","tag-checkout-optimization","tag-conversion-rate-optimization","tag-crm","tag-digital-growth","tag-ecommerce-strategy","tag-email-marketing","tag-eshop-tips","tag-mediabranch","tag-seo-gia-eshop","tag-ayxisi-poliseon"],"taxonomy_info":{"category":[{"value":87,"label":"\u0397\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc 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