Have a website but not seeing enough traffic? Are your sales lower than expected? Are you receiving minimal contact form completions? Are you searching Google for the solution to the above problems and keep seeing the term "SEO" in front of you? So what is SEO (Search Engine Optimization) and why does your online business need it?
Read below for the answers and how MediaBranch can use SEO to upgrade your business' web presence on the internet.
It is not enough to have a great website
Your website should be an online tool to build your business. Below we will show you the three key elements that help achieve this goal.
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The careful design of a website attracts. It certainly shouldn't look messy. It shouldn't remind visitors of a website from the 90s. On the contrary, it should be pleasing to the visitor's eye. For example, a large part of our admiration for the Google company boils down to aesthetics: great service design, great aesthetics, clear and minimal design.
User experience
The flow of information on your website should also lead visitors' eyes in the right direction. This is called user experience or UX. Graphics and text should connect and educate the visitor, directing their eyes to the main points and benefits of what your business offers.
If all of the above works correctly, visitors should then get even more information, schedule a meeting, or buy your product or service right away.
SEO
Once a visitor is on your website, its design and flow can really help them connect with your business. In order to do this though, it first needs to get to your website somehow. This is where SEO comes in.
SEO (Search Engine Optimization), i.e. Optimization for Search Engines, bridges your website with Google, Bing, Yahoo! and its competitors. While design and flow of information is about the people visiting the website, SEO is about the search engines and how they work. It's not as visual as the user experience, it's much more technical and structural but it's vital.
Benefits of Search Engine Optimization SEO
Just listing a website on the web is no longer enough. SEO must follow. 93% of user experiences on the internet start with a search engine query. And if customers are searching for a product or service they need, you'll automatically find yourself among your industry competition, among thousands of search results.
More and better traffic
The best way to grow your business "in the real world" is through word of mouth. There is a different term on the internet that means the same thing: organic growth. Organic growth occurs when search engines find content that drives the right people to your website, that is, when your website expresses what you do in a way that search engines can parse and index.
Let's say you are the best furniture manufacturer in Greece. In this case, SEO ensures that your keywords and website content are executed according to SEO best practices so that your furniture is at the top of search results.
It helps you understand your customers
You should know that SEO is not a simple and one-time task. It is a process that requires constant adaptation and change. If you are wondering why, there are three reasons. First, Google and other search engines are constantly changing the way they operate. Second, the way we interact with the internet is also evolving every day. For example, in recent years we have started to use voice search on the internet where before keyboard search was a one-way street. We also used to buy separate GPS navigation devices for our car, while today these devices have been replaced by our mobile phones. Another example is the use of smart watches that have the same capabilities as mobile phones.
Number three, though, is the main reason: competition. Google is not a neutral space, it is a “battlefield”. As you optimize your website and push your competitors down the search results page, they will notice and push their website back up, if they have the ability and knowledge of course. If not, you win! But if your competitors gain ground then your downfall begins again on a path of reduced sales and low profitability.
As search engines become more granular and sometimes impressively specialized with their search, so does an SEO expert's ability to identify and reach the best potential customers for your business.
Which keywords are performing well? Which people are looking for those ingredients that make your business special? What makes your website unique and discoverable? The answer to each of the above questions starts with well-designed search engine optimization.
Increases the value of your advertising spend
Have you ever paid for online advertising and felt like you were throwing money into the fire? When advertising online, audience targeting is crucial. The SEO process and the information you can gather help you find the right leads. The result; Increased confidence and efficiency in your advertising spend.
The SEO it's good!
Your business needs search engine optimization. More traffic means more customers, more growth and more efficient use of your marketing dollars. It increases the chances of connecting you with customers who pay for what they are looking for and who need you the most.
At MediaBranch we know what works and what goes right in a fast-paced industry like SEO, and we ideally care for our clients' success. Contact us to discuss how we can help you grow your business and enjoy the benefits of Search Engine Optimization.
