Email Marketing
Consumer 91% uses email. In comparison, the consumer 75%
uses social media. Globally, 306 billion emails are sent every day.
By 2024 the number will exceed 361 billion emails.
Email marketing is a type of direct marketing. It is an efficient method to contact customers and potential customers about offers, news, updates, products, services and other information.
As part of customer service, you can send follow-up emails to customers who have made purchases from your store or eshop. With email marketing you can also target potential customers, who have not yet made a purchase but may be interested in purchasing in the future.
61% of consumers would like businesses to contact them via email.
One of the advantages of email marketing is that it allows you to reach a more targeted audience. Email marketing gives you more control over the type and quantity of information you send and when it is sent.
Email marketing helps build the relationship with your customers and creates prospects for repeat purchases from them, while at the same time significantly developing the approach of new customers.
As you can understand, writing and sending a simple email is not enough to get the best result. With email marketing we create customized and personalized emails that are highly responsive to your customers' needs.
In email marketing we must first understand the customer's life cycle. This is a process that starts from his first contact with your brand and ends when he no longer buys your products or services.
You need to make sure that every email you send during this process, this customer lifecycle, is relevant and focused on helping them make a purchase decision.
Email Marketing is still important and undoubtedly has a long future. It will probably become even more important as time goes on,
especially since it is so easy to use and cost effective. There's no better time to start focusing on it
your attention to the upward trend of Email Marketing!
