SMS Marketing
The consumer 60% reads SMS within 1 to 5 minutes of receiving them.
This makes SMS a great option for businesses looking to reach customers
in real time, such as with scheduled offers, holiday discounts, etc.
SMS marketing has been on the rise in recent years as an effective way for your business to connect with an audience in real time. It is one of the basic marketing strategies and indeed with a high percentage of consumer response. SMS marketing enables your business to increase customer loyalty, now that personal communication is more important than ever.
SMS Marketing is all about sending valuable text messages to targeted prospects on a regular basis. An SMS (short text message) is a piece of data with a size limit of 160 characters. However, most smartphones and modern mobile phones can split long texts into consecutive 160-character messages and send them to their recipients.
These messages may include:
– Announcements
- Offers
– Vouchers
– Updates on orders
– Personal messages
– Information about current events
– Other types of communication
Prospective customers and recipients of the messages have chosen to participate in SMS marketing services, in a similar way as by providing consent (opt-in) in email marketing campaigns. Once they enter their personal details, including their mobile number and consent to receive promotional SMS, your business is authorized to include them in SMS marketing campaigns.
SMS marketing provides your business with a low-cost, simple way to regularly communicate with your customers. While anyone can send a message on their mobile phone, the key to an effective SMS campaign is customized messages that add value to the communication between you.
Whether you're launching a broad marketing campaign or attracting local customers, using SMS marketing is a great way
effective way to communicate with your customers. Research has shown that a large percentage of consumers prefer
interacting with businesses via SMS messages.
